Law & License

    Blind Ad

    Real estate advertising that omits the broker's name, which the TREC Rules prohibit.

    A blind ad is any advertisement that does not include the name of the broker. The TREC Rules require that advertising clearly identify the broker so the public can tell who is responsible, and a sales agent must advertise under the supervising broker rather than alone. The rule covers signs, print, internet, and social media.

    A sales agent cannot advertise a property only in the agent's own name without the broker's name attached. The broker's name must appear so the ad is not blind.

    On the exam

    If an exam ad is missing the broker's name, the violation is a blind ad.

    Exam trap

    The rule applies to social media and personal posts, not just yard signs. A sales agent's listing post without the broker's name is still a blind ad.

    Tested in

    Standards of Conduct (8% of the exam)

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    This definition is Texas real estate exam-prep education, not legal, tax, or professional advice. Verify current rules against the official source before relying on them for a real transaction. Back to the full glossary.