Blind Ad
Real estate advertising that omits the broker's name, which the TREC Rules prohibit.
A blind ad is any advertisement that does not include the name of the broker. The TREC Rules require that advertising clearly identify the broker so the public can tell who is responsible, and a sales agent must advertise under the supervising broker rather than alone. The rule covers signs, print, internet, and social media.
A sales agent cannot advertise a property only in the agent's own name without the broker's name attached. The broker's name must appear so the ad is not blind.
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This definition is Texas real estate exam-prep education, not legal, tax, or professional advice. Verify current rules against the official source before relying on them for a real transaction. Back to the full glossary.